AI Insights · Timothy · July 2022
Performance of Top 5 Hasbro Games Applications on Unified Platform in Bulgaria - Q2 2022
In Q2 2022, the top 5 Hasbro games in Bulgaria showed varied trends in downloads, revenue, and active users, with notable performances from Peppa Pig: Polly Parrot and MY LITTLE PONY: MAGIC PRINCESS.
During the second quarter of 2022, the top 5 Hasbro games in Bulgaria exhibited diverse trends in downloads, revenue, and active users according to data from Sensor Tower.
Peppa Pig: Polly Parrot saw a surge in weekly downloads, starting from 121 in late March and peaking at 711 in early June. This was accompanied by a rise in weekly active users, which grew from 245 to 949 over the same period.
MY LITTLE PONY: MAGIC PRINCESS had a consistent download rate, ranging from 200 to 324 per week. Despite a decline in revenue from $74 in late March to $22 at the end of June, the app maintained a stable user base, with active users fluctuating around the 3.2K mark.
My Little Pony Rainbow Runners experienced modest weekly downloads, oscillating between 149 and 295. Revenue was relatively low, with peaks at $25 in mid-April and early May. Active users showed a slight decline from 545 to 474 over the quarter.
PJ Masks™: Moonlight Heroes had a steady download rate, with numbers ranging from 97 to 256 per week. Active users decreased from 972 in late March to 607 by the end of June, reflecting a gradual decline over the quarter.
Scrabble® GO - New Word Game showed a decrease in weekly downloads from 189 to 52. Revenue remained low, peaking at $16 in mid-May. Active users also saw a downward trend, starting at 423 and ending at 242 by the end of June.
These insights highlight the varying performance of Hasbro's top games in Bulgaria during Q2 2022. For more detailed analysis and data, visit Sensor Tower.
